The 35 days promotion at the e-commerce platform Benlai has been a success for European pork from Spain and Portugal in terms of reach, engagement from the audience, and sales. The promotion included the display of From Farm to Fork…
Since early June, floods have severely impacted large areas of Southern China, primarily around the Yangtze basin, which extended to central and Eastern China during July. These floods have been described as the worst since 1998, according to official news…
After the success of the last e-commerce promotion activity at Chunbo, the From Farm to Fork campaign will soon launch a longer 35-day activity in Benlai (本来) a leading e-commerce platform that focusses on high quality and safe fresh products….
The first half of the year has been heavily disrupted by COVID-19, and the pork industry is not an exception. From January to June, China has seen pork imports skyrocketing, with a value 277% higher than the same period of…
As COVID-19 restrictions start to ease in China, the From Farm to Fork campaign is planning its first offline events to increase the promotional impact on Chinese food professionals. One of these events will consist on an EU pork tasting…
The China Merchandise Reserve Management Centre announced the release 10,000 tonnes of pork from the national reserves to auction them on August 21st. Chinese Ministry of Commerce, in coordination with the National Development and Reform Commission and the Ministry of…
From Farm to Fork campaign will be present in several trade shows in China, including FMA, that will take place in Guangzhou on 24th-26th September, and CIIE, in Shanghai on 5th-11th November, both of great importance for the meat industry…
On top of the active social media and online promotion, this campaign will also organise and participate in a significant number of events. Due to the COVID-19 pandemic, we are constantly monitoring and assessing the risks of upcoming events to…
The From Farm to Fork campaign kickstarted its promotional activities by launching a 15-day promotion at Chunbo (春播), a leading fresh food e-commerce platform that focusses on high quality and safe products. The promotion includes the display of From Farm…
The first case of this African Swine Fever (ASF) outbreak was reported by Chinese authorities in August 2018 as coming from Liaoning province. Since then, ASF has rapidly spread throughout China and Southeast Asia, affecting every country in the region….
CAMPAIGN FINANCED 