Despite the effect of COVID-19, 2020 was a busy year for the From Farm to Fork campaign, with plenty of events successfully executed. When the restrictions didn’t allow for live events, we collaborated with Benlai and Chunbo, two well-known e-commerce…
Beijing will host the next campaign activity of 2021, featuring 4 widely known international restaurants, Migas Mercado, Niajo, Miam Miam and Cocotine. These restaurants will cooperate with the campaign to offer Beijingers a taste of EU pork from Spain and…
On 2020, From Farm to Fork campaign was present in four of Shenzhen’s top international restaurants, with an inauguration event for selected consumers and two weeks of promotion offering a special EU pork menu, with delicious pork dishes from Spain…
Curious about what the inside of our events look like? Take a look at the video of the tasting for professionals that tool place in Tianjin on January 26, where a selection of sector professionals including importers, distributors, restaurant and…
On January 26th, From Farm to Fork campaign held an EU pork tasting event for professionals in the Four Seasons Hotel in Tianjin. A selection of sector professionals including importers, distributors, restaurant and hotel representatives, e-commerce platforms and media agents…
On November 25th, the Sheraton Hotel in Shenzhen held an EU pork tasting event for professionals. Jack Gong, Executive Chef of the Shenzhen Sheraton and Huang Wei the Head Chef at Mezzo restaurant, used the target pork cuts of the…
Chefs are key in the decision-making process of using pork. Therefore, it is crucial for them to know the product well, use quality products, and be able to train their staff. To achieve this and create a value adding image,…
For two weeks starting on Friday, November 13th, four international cuisine restaurants in Shenzhen will have a “From Farm to Fork” menu available for consumers to taste different cuts of tasty EU pork. The menus include a variety of dishes,…
From Farm to Fork campaign will be present in several trade shows in China, including FMA, that will take place in Guangzhou on 24th-26th September, and CIIE, in Shanghai on 5th-11th November, both of great importance for the meat industry…
CAMPAIGN FINANCED 